For example, a high price mobile phone will be merchandised alongside low-priced accessories. So, if a specific area is lacking in sales, the retailer can re-arrange merchandise to meet sales goals. With the right store design and floor layout retailers can be assured that optimum space is allocated to each brand based on its selling potential and customer demand. Therefore, retailers aim to create a store layout that allows customers to see all the products and keeps them at a pace that allows them to browse products that they might want to buy.Ĭonsidering the limited amount of space available to a retail store, optimizing every inch of it is beyond critical for the success of any brick-and-mortar store. Not focusing on store layout can result in products and aisles being messy and unorganized- causing customers to switch to other alternatives. No just that the placement of elevators, arrangement of fixtures and even the placement of departments can affect a store's traffic.Īdditionally, the right layout can create a logical flow of products for customers. For example, most retailers position necessities such as milk, bread, and eggs towards the back of the store in an attempt to force customers to navigate through other merchandise to get them.

Hence retailers utilize every opportunity available to increase purchase time. The longer a customer spends time in a store, the more they are likely to purchase. It is a proven fact that how a store is designed has a huge impact on customer’s shopping behavior. Determine and influence consumer’s shopping pattern Layouts are also helpful in estimating revenue per square foot as well as assessing the strengths and weakness of a firm’s merchandising mix.

Retailers use layout to influence customers' behavior by designing the store's flow, merchandise placement and ambiance. Layout is an important strategy for retail success.

To design an innovative retail environment, a brand often relies on store layout and floor planning. One way to achieve this is to design a retail environment that captures the attention of customers. As changes in consumer landscape continue to shape the retail industry, its primary goal remains the same-deliver value in the supply chain and create unique customer experiences.

Retail planogram define